Run from the inside, not advised from across a table.
Filipe SaldanhaCo-founder
Since 2010: his own company, transforming organizations in automotive, financial services, retail, life sciences and medical technology
Led AI transformation inside large financial and insurance corporates
Before that: automotive engineer, then voice recognition for car navigation at Nuance
Bar SchwartzCo-founder
Since 2019: culture, role design and innovation programs
Before that: engineering at Signavio, product at Raisin, integrating acquired companies at a healthcare group
Wrote Leadership in a Time of Continuous Technological Change
Together they founded Lead2Coach GmbH in Zürich in 2026. The diagnostic behind Aptavo comes from Filipe's experience and Bar's research, built into Lead2Coach's AI Capability Fit Framework.7 languages between them